EU Commissioner Tzitzikostas announces EU strategy as “crisis- and future-proof tourism model“. EUR 2.9 bi. is to be made available in the short term for better connectivity between transport modes.

A panel at ITB Berlin addressed the challenges faced by female leadership in the tourism industry from a practical and research perspective. How do women make it into the top management tiers of large corporations? What can make launching a career easier for them and how should they confront resistance? These were the issues discussed at the panel discussion entitled “Courage, Power & Women in Action: Female Leadership in Tourism”. Katrin Rieger, Director of Travel Sales at HanseMerkur Reiseversicherung, who has held management positions in tourism for 18 years, is familiar with the prejudices women often encounter. She was often told “You’re too nice,” but she is convinced that leadership can also succeed behind the scenes – without dominant behaviour and with the involvement of male colleagues.

In the bright, buzzing halls of ITB Berlin 2026, where the world’s travel industry gathers each spring to chart its future, Jamaica’s presence felt different this year. It was not only about sun-drenched beaches and reggae rhythms — it was about resilience, recovery, and a renewed global vision for tourism.

New modelling from Tourism Economics, part of Oxford Economics, paints a stark picture for travel demand across the Middle East in 2026 as a result of the escalating conflict involving Iran.

BTN delivers exclusive video interviews from ITB Berlin 2026, showcasing influential leaders from global travel, tourism, technology, and destination management. Industry pioneers and senior executives provide expert insights into emerging travel trends, digital transformation, market recovery strategies, sustainable tourism models, mobility innovation, and the future frameworks shaping the world’s largest and most dynamic travel industry marketplace.

HonTrip, a pioneering AI-powered intelligent travel platform, is set to make its debut at ITB Berlin 2026 alongside its inbound tourism brand Seeking China, unveiling a next-generation travel model redefining international travelers’ exploration of China. At the show, the company will spotlight solutions that fuse AI itinerary planning, immersive cultural storytelling, and integrated medical and wellness travel — marking its foray into Europe and reinforcing its position in China’s evolving inbound tourism market.

This year at ITB Berlin, one of Africa’s most fascinating and under-explored destinations is stepping boldly into the global travel spotlight: Angola. Long overshadowed by its better-known counterparts, Angola is beginning to captivate the imaginations of travel designers, adventure seekers and cultural explorers alike — and the buzz at the Angola Tourism stand at ITB is palpable. At a glance, Angola’s presence at the show feels like a breath of fresh air: bright colours, warm smiles, and stories of a landscape that defies easy categorisation. Here, wanderlust isn’t just about ticking marquee cities off a list; it’s about discovering a country where raw natural beauty intersects with vibrant local cultures and an intriguing, layered history.