Unforgettable Travel Company has today launched Unforgettable Asia (unforgettableasia.com), a new luxury Asia specialist designed to make complex travel across the region easier to sell for agents. Launching with 11 destinations and 50 itineraries, Unforgettable Asia initially covers Japan, South Korea, Taiwan, Thailand, Vietnam, Cambodia, Laos, Singapore, Malaysia, Borneo and Indonesia, with further destinations to be added in late 2026 and 2027. The launch follows significant growth in demand for Asia travel at Unforgettable Travel Company, with enquiries increasing 226% between 2022 and 2025. Agent demand has accelerated particularly quickly and now accounts for 54% of the company’s Asia bookings.

The world of Travel & Tourism has turned its attention to Malta this week, as the World Travel & Tourism Council (WTTC) opened its 26th Global Summit in Valletta, bringing together some of the most influential figures from across the international tourism industry. Running from 7–9 October at the Mediterranean Conference Centre, the Summit is gathering government ministers, CEOs, investors, policymakers and senior industry figures to examine how the global Travel & Tourism sector must adapt to a rapidly changing world. This year’s Summit is being held under the banner FUTU[RE]SET, with discussions focused on the forces reshaping travel, from artificial intelligence and connectivity to investment, sustainability and changing traveller expectations.

The World Travel & Tourism Council (WTTC) today convened ministers and global business leaders from 24 countries in Valletta for a high-level Global Leaders Dialogue, held as part of WTTC’s 26th Global Summit. The session highlighted the critical role of public-private partnership in strengthening destination competitiveness and shaping the future of global Travel & Tourism. A clear message emerged: lasting success in the sector depends on governments and businesses working together to address shared challenges and unlock new opportunities for growth.

Travel & Tourism is forecast to grow 3.1% across Europe in 2026, continuing to outperform the wider economy and exceeding the sector’s 2.6% growth recorded last year, according to the latest research from the World Travel & Tourism Council (WTTC), released today at the opening press conference of WTTC’s 26th Global Summit in Malta.

Uganda Tourism Board (UTB) today, joined Kampala Serena Hotel in hosting the launch reception for the Future Hospitality Summit (FHS) Africa, marking the beginning of the countdown to the 2027 edition of the continent’s leading hospitality investment forum to be held in Uganda. The reception brought together hospitality investors, hotel operators, tourism industry leaders, government representatives, professional associations and private-sector stakeholders ahead of the summit scheduled for 2–3 February 2027 at Speke Resort Convention Centre, Kampala. As Host Partner, UTB’s participation in the launch reinforces Uganda’s growing profile as a destination for tourism and hospitality investment and its capacity to convene high-level industry stakeholders.

Vervotech has been declared as an Elite Partner by Expedia Group, which is a major milestone in the partnership between the two companies. The recognition places Vervotech among Expedia Group’s top-tier technology partners, a category that supports complex, high-volume integrations and is assessed across areas including evaluated for different aspects of integration such as integration competencies, mapping quality, connected partners, and overall service delivery.

Mirai, a technology company specializing in direct hotel sales, has begun rolling out the first plugins for its hotel clients on ChatGPT. Guests and users of the Emperador and Moderno hotels in Madrid, along with the Porcel Hoteles chain in Granada and Gloria Thalasso & Hotels in the Canary Islands, can now interact with them directly from ChatGPT using natural language.