Shaza Hotels is setting its sights on a new phase of international growth, with Turkey, Central Asia and North Africa identified as priority markets for expansion from 2027, as the luxury hospitality group looks beyond its established GCC base towards destinations offering strong potential for culturally relevant, family-focused hospitality. Unveiling its strategic expansion plans during Arabian Travel Market (ATM) in Dubai, Shaza Hotels said its next phase of development will be driven not simply by adding hotels, but by identifying markets where its distinctive hospitality philosophy can respond to evolving traveller expectations.

Nobody at the European Commission wants to say the words “EES has failed”. So Holiday Extras will say them, and add a fairly simple follow up question: if nine countries covering most of Europe’s tourism have just been quietly told they can keep delaying it with no deadline in sight, why not just turn the whole thing off?

flydubai continues to strengthen its network and add capacity as it responds to resilient travel demand. The airline has restored operations to 85% of its network, demonstrating the agility of its business model and its ability to progressively adapt to a changing operating environment. This flexibility has enabled flydubai to grow to more than 125 destinations across its network in 56 countries. flydubai has also added capacity in key markets, built on the confidence in the long-term fundamentals of travel demand.

flydubai has announced the next phase of its growth strategy, expanding its fleet beyond 100 aircraft and launching a new cabin retrofit programme in September. The airline will take delivery of 11 additional aircraft in 2026, including seven Boeing 737-9 MAX and four Boeing 737-8 MAX, marking a significant step in its ongoing expansion.

Zeal Connect today launched Zeal CRM, an AI-first CRM built for travel. It completes a platform that carries a booking from first enquiry to final resolution flights, hotels, packages, corporate travel or groups and arrives days before Arabian Travel Market in Dubai, where Zeal CRM and Zeal Desk will be shown together for the first time.

The capabilities provide the infrastructure sellers need to run modern direct hotel contracting programs at scale while expanding the hotel options available through Amadeus’ net-rate merchant program

Gulf nations must showcase the differences in their offerings while presenting a united front to international visitors, according to regional business events leaders speaking on day two of Arabian Travel Market (ATM) 2026. The 33rd edition of ATM is being hosted at Dubai World Trade Centre until Thursday 17 September.