WTTC is asking the world to choose seven landmarks that changed how we travel. After a weekend debating it with my dad, I’ve got a building site in Barcelona, an opera house in the Amazon and a fairly serious problem with the number seven.

Conflict, rising costs and uncertainty have tested the global travel industry in 2026. Yet demand remains strong, destinations are adapting and investment continues. Speaking to experts on the ground across World Travel Market London 2026, the message from tourism leaders to BTN was one of resilience, resourcefulness and confidence in the road ahead.

From tequila distilleries and bustling markets to world-class restaurants and wines from its highlands, Jalisco has a culinary story the world has yet to fully discover. In 2027, the Mexican state will put that story on the map.

A train winding through the Sierra Tarahumara, spectacular views over the Copper Canyon and encounters with the Rarámuri people: Chihuahua is keen to show European travellers a different side of Mexico. In 2027, the state hopes to build on this appeal with new attractions and stronger ties with European tour operators.

This Christmas, Rosewood Villa Magna transforms into a haven of warmth, elegance and festive enchantment. From its iconic ice-skating rink set within the hotel’s historic gardens to exceptional gastronomic experiences and cherished family traditions, the Madrid landmark promises a season of celebration, once again establishing itself as one of the capital’s most exclusive festive destinations. This year, however, the celebrations carry an especially meaningful purpose. A portion of the proceeds from the hotel’s festive activities and programming will be donated to childhood cancer research, extending the spirit of generosity beyond its doors and reaffirming Rosewood Villa Magna’s commitment to supporting initiatives that make a lasting difference.

Specialist small group adventure company Explore Worldwide has analysed its latest booking patterns, destination searches and customer behaviour to identify five emerging trends for the year ahead – from looking beyond traditional bucket-list destinations to seeking more meaningful experiences that connect travellers with local people, cultures and wildlife. The findings come as Explore reaches a milestone of more than 50 Positive Impact Experiences (PIEs) across its global portfolio and launches Made by Humans, a new hub celebrating the people, expertise and first-hand knowledge behind its adventures.

Princess Cruises is launching its annual Blue Friday sale, offering guests savings of up to £600 per stateroom across more than 1,400 voyages sailing in 2027 and 2028. Available until 2 December 2026, the limited-time offer gives guests the opportunity to plan their next holiday at exceptional value, with itineraries visiting sought-after destinations including the Caribbean, Alaska, Scandinavia and the Mediterranean.