Beneath the soaring ceilings and global buzz of this week’s ITB Berlin, Tourism Malaysia opened the doors to its national pavilion with a message that reached far beyond glossy brochures and bucket‑list imagery. In a world recalibrating its relationship with travel, Malaysia made its position clear: the future of tourism lies not in volume alone, but in purpose, balance and enduring value.

The UK government is preparing to operate its first repatriation flight for British nationals stranded in the Middle East as ongoing missile and drone attacks across the Gulf continue to disrupt air travel across the region.

SUNRATE, the global payment and treasury management platform, today announced a strategic partnership with Repayd, the specialist travel merchant account provider, at ITB Berlin 2026, the world’s largest travel trade show. The collaboration brings together SUNRATE’s global payment infrastructure and treasury capabilities with Repayd’s specialist expertise in travel payments to support the complex payment needs of international travel businesses.

At ITB Berlin 2026, the Omio Group outlined the next phase of its evolution as the leading global multimodal travel platform, levelling up across two fronts: transformative technology innovation and global audience scale. By integrating travel discovery, booking, and partner distribution into a single connected ecosystem, the Omio Group is positioned to redefine and elevate the end-to-end travel experience.

The 2025 Bwindi Chimpanzee Census has confirmed the presence of an estimated 426 chimpanzees widely distributed across Bwindi Impenetrable National Park, marking what officials describe as a major milestone in strengthening evidence based conservation in one of Africa’s most important protected landscapes.

The Tourism Authority of Thailand (TAT) is unveiling the Kingdom’s latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world’s largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With ‘The New Thailand’ vision, TAT strengthens the country’s world-class destination status under the concept ‘Unforgettable Experience: Healing is the New Luxury’, spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market.

Indonesia, through the Ministry of Tourism, is promoting #GoBeyondOrdinary campaign as part of the Wonderful Indonesia participation at ITB Berlin 2026, the world’s largest and most prestigious business-to-business (B2B) tourism exhibition.