On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future.

This week in Berlin, as the global travel industry gathers at ITB, The Bahamas is making a confident statement about where it stands—and where it is heading. Known worldwide for its luminous waters and idyllic beaches, the destination is using its presence at the world’s leading travel trade show to highlight a tourism story defined by growth, diversification and renewed global appeal. “ITB Berlin is an important platform for us,” said a Bahamas tourism official. “It allows us to engage directly with our international partners and to showcase how The Bahamas continues to evolve while staying true to its island identity.”

This week in Berlin, as the global travel industry gathers under one roof at ITB, Istanbul is stepping forward with confidence. The city—long admired for its layered history and magnetic atmosphere—is now firmly positioned as one of the world’s most dynamic urban destinations, and its presence at the travel trade’s most influential event reflects a tourism story very much on the rise. ITB Berlin is where destinations define how they want to be seen in the years ahead. For Istanbul, that narrative is no longer just about heritage, but about momentum: a city that is evolving, expanding its offer and welcoming a new generation of travellers drawn by culture, cuisine, creativity and connection.

This week in Berlin, as the vast halls of ITB pulse with the energy of the global travel industry, Saint Lucia is asserting its presence with quiet confidence. Against the backdrop of the world’s leading travel trade show, the island is sharing a story that goes far beyond sun‑drenched beaches—one rooted in nature, culture and a clear vision for the future of tourism. “ITB Berlin gives us a powerful platform to connect, to listen and to share who we are as a destination,” said an SLTA spokesperson. “Saint Lucia is not just a place to visit—it’s a place to feel, and that’s a message that resonates strongly with today’s travellers.”

There are destinations that whisper their appeal, and then there is Jamaica—an island that speaks in rhythm, colour, and warmth long before you arrive. From the moment the trade winds carry the scent of salt and spice, Jamaica announces itself not simply as a place on the map, but as a feeling: vibrant, soulful, and endlessly alive. This spirit travelled far beyond the Caribbean this year, finding its way to the heart of Europe at ITB Berlin, where Jamaica’s tourism presence felt less like an exhibition stand and more like an open invitation. In a hall buzzing with global possibility, the island stood out not by shouting, but by moving—through music, storytelling, and the unmistakable pulse of its culture.

Travel Promoters has announced its appointment as Sales & Marketing representatives for Mhondoro Safari Lodge & Villa, located within South Africa’s Welgevonden Game Reserve in Limpopo Province.

Hungary is one of the most popular travel destinations in its region, welcoming visitors from all over the world each year. In 2025, nearly ten million international tourists chose to visit the country, attracted by its history, culture, and diverse landscapes. With so much to see and do, it is easy to understand why Hungary continues to draw such strong interest from travelers. Still, making the most of your time in Hungary often comes down to knowing what to expect before you arrive. In this article, we look at five common mistakes first-time visitors often make and how to avoid them.