As travel becomes increasingly experience-led, travellers around the world are looking beyond the traditional holiday to seek out events and experiences that give them a compelling reason to visit a destination. From major sporting competitions and music festivals to cultural celebrations, seaside activities, arts events and city-wide festivals, these experiences offer the opportunity to connect with a destination in a more meaningful way, turning a trip into a collection of memorable moments and stories.

Runners Mauro Martín Quimare, Jennifer Yáñez Cruz and Reyes Giltro Satevo Sarabeachi will represent Mexico at the UTMB World Series Finals, the Ultra-Trail du Mont-Blanc (UTMB), which will take place from 24 to 30 August in Chamonix, France, and run through the Alps across France, Switzerland and Italy.

Among the inaugural experiences is Italy: The Grand Italia Rally, a six-night classic-car expedition inspired by The Luxury Collection’s participation in the 2026 edition of the legendary 1000 Miglia. While attending the race, The Luxury Collection discovered that the 1000 Miglia is far more than a motoring event. It is a celebration of Italian craftsmanship, design, hospitality, culture, and the spirit of exploration which mirrors The Luxury Collection’s approach to travel.

YTL Hotels, spanning 35 five-star properties around the world – each with their own distinctive design, character and sense of place – is delighted to unveil its key news for the 2026-2027 season across its premium resorts in Malaysia. From a new spa package combining bucket-list wildlife activities with holistic healing to an extraordinary opera event on a private island and a new all-inclusive offer, YTL Hotels provides treasured moments for travellers of all tastes.

Red Sea Global (RSG), the regenerative tourism developer, has announced the opening of Rosewood AMAALA, a luxury resort located at Triple Bay on Saudi Arabia’s northwestern Red Sea coast. The opening marks another milestone in the company’s strategy to establish AMAALA as the Kingdom’s flagship wellness destination. Inspired by the natural beauty of the Red Sea and the mountains of Tabuk, the low-density resort has been designed by Antonio Citterio Patricia Viel (ACPV) to sit gently within the landscape. It blends contemporary Arabian design with restorative wellbeing experiences rooted in nature, culture and a strong sense of place.

Britain’s best-known city-break destinations may attract millions of visitors, but some of their most rewarding experiences are still hiding in plain sight. Hotel managers in Edinburgh, Cambridge and Bath have revealed the viewpoints, neighbourhoods, walks and historic places they believe visitors too often miss.

Celebrity Cruises has launched its new Mini Wave campaign today, giving travellers the chance to save up to 35% off the cruise fare for the first and second guest, on top of additional savings – plus agents can earn triple Celebrity Rewards on every sailing booked.