This winter, visitors will have a new reason to dive beneath the surface in Saint Lucia. Below Saint Lucia, a new underwater dive park at Anse La Verdure on the island’s southwest coast, will bring together art, culture, history and marine conservation through an immersive collection of underwater sculptures inspired by Saint Lucia’s people, heritage and national identity. Developed by DeepBlueSea, the Anse La Verdure site is the first phase of a three-part underwater sculpture park concept for divers, with future locations planned for snorkelers too, including Anse Ferre in Ciceron.

Visit Wales will use WTM London 2026 to preview how Cymru (Wales) will harness one of the most powerful moments in world sport: the first Tour de France stage to be held in Wales. On Sunday 4 July 2027, Stage 3 and the climax of the Grand Départ will race 223kms from Y Trallwng (Welshpool) to Caerdydd (Cardiff). On the UKinbound Pavilion at WTM, Visit Wales will announce how its 2027 marketing campaign will celebrate the experiences visitors can enjoy while cycling in Wales – turning global attention on the race into practical inspiration for bookable itineraries, touring programmes and memorable client experiences.

Rwanda marked the 21st edition of Kwita Izina with the ground-breaking of the Smart Green Village, part of the Volcanoes Community Resilience Project and Rwanda’s long-term vision for the restoration and expansion of Volcanoes National Park. The initiative is designed to ensure communities surrounding Rwanda’s national parks benefit directly from conservation and tourism-driven growth. The wider programme includes plans to expand Volcanoes National Park by approximately 3,740 hectares and establish around 6,620 hectares of buffer zones, creating additional habitat for Rwanda’s growing mountain gorilla population. The project is expected to improve livelihoods for more than 17,000 people across approximately 3,400 households while reducing human-wildlife conflict by 80 per cent. Rwanda also celebrated 21 years of Kwita Izina in 2026, with 22 baby mountain gorillas named during the annual conservation ceremony. Read the Rwanda Development Board announcement.

The “Experience Ghana” campaign is rallying on the flagship government tourism policy “The Blackstar Experience” designed to repackage and present Ghana’s film, music, cuisine, arts, fashion, literature and heritage as a unified, world-class tourism offering. The campaign positions Ghana as a vibrant, all-year destination for culture, leisure, business and investment.

The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, together with public- and private-sector partners, concluded the World Travel & Culture Expo (WTCE) 2026, held from 29–31 October at IMPACT Exhibition & Convention Center, Muang Thong Thani. The event connected Thai, Chinese, and international businesses and partners from 18 countries through exhibitions, business matching, and industry exchange across tourism, culture, technology, sport, entertainment, and the creative industries, supporting Thailand’s position as the Tourism and Entertainment Hub of ASEAN.

As travel and tourism organisations from more than 135 countries gather in London for World Travel Market; Costa Rica and British Airways are bringing a spectacular celebration of the destination to the heart of the capital, transforming London’s Outernet into a fantastical showcase of Costa Rica’s biodiversity, culture and wildlife. Created in partnership with British Airways, the activation places Costa Rica centre stage during one of the most important weeks in the global travel calendar, positioning the destination in front of thousands of travel trade professionals, media and consumers as the industry descends on London.

The St. Vincent and the Grenadines Tourism Authority (SVGTA) has unveiled a new destination brand identity, “Set Your Spirit Free,” supported by an international marketing campaign designed to strengthen the country’s global visibility. The new identity highlights three pillars: nature and adventure, marine paradise, and culture and celebration.